SHOPPING CENTRES - Connect and monetize

Comprehensive Wi-Fi Marketing, Analytics, and Campaign Software for Retail and Malls

Effortless Connectivity: WiBip ensures a hassle-free Wi-Fi login experience for shoppers in the shopping mall. With the captive portal feature, shoppers can quickly and easily connect to the Wi-Fi network without the need for complex authentication processes.
Secure Authentication: The platform prioritizes security by offering secure authentication methods for Wi-Fi access. Shoppers can log in using their credentials or through their social media accounts, ensuring that their personal information remains protected.
Enhanced Shopping Experience: By providing seamless Wi-Fi access, WiBip enhances the overall shopping experience for visitors. Shoppers can stay connected throughout their visit, enabling them to access online resources, compare prices, and make informed purchase decisions.
Extended Dwell Time: Offering reliable and fast Wi-Fi encourages shoppers to spend more time in the mall. Longer dwell times increase the likelihood of additional purchases and interactions with retailers, positively impacting the shopping mall’s revenue and customer satisfaction.

Personalized Offers and Promotions: WiBip enables shopping malls to deliver personalized marketing messages and offers to individual shoppers based on their Wi-Fi usage data. By analyzing shopping behavior and preferences, malls can tailor promotions to match each shopper’s interests, increasing the chances of conversion.
Increased Customer Engagement: Targeted marketing through WiBip fosters higher levels of customer engagement. Shoppers are more likely to respond to relevant promotions and discounts, leading to increased foot traffic in stores and improved overall sales performance for retailers within the mall.
Customer Loyalty and Repeat Visits: By providing personalized offers and incentives, WiBip helps build customer loyalty. Shoppers who receive tailored promotions are more likely to become repeat visitors to the mall, resulting in a stronger customer base and sustained business growth.
Data-Driven Marketing Strategies: WiBip’s analytics feature provides valuable data insights that aid in refining marketing strategies. Shopping malls can continuously analyze customer behavior and campaign performance, allowing them to optimize marketing efforts and deliver even more effective targeted marketing in the future.

Comprehensive Shopper Behavior Analysis: WiBip’s data-driven insights offer shopping malls a comprehensive analysis of shopper behavior within the premises. By tracking Wi-Fi usage data, the platform provides valuable information on peak shopping hours, popular areas, and visitor demographics, empowering malls to understand their customers better.
Foot Traffic Patterns: With WiBip’s analytics, shopping malls can gain insights into foot traffic patterns throughout different areas of the mall. This data helps optimize store placements, identify high-traffic zones, and make informed decisions regarding tenant arrangements for a more profitable and customer-friendly layout.
Optimization of Mall Operations: Data-driven insights from WiBip assist shopping mall management in optimizing various aspects of operations. From adjusting staffing levels during peak hours to enhancing cleaning schedules in high-traffic areas, malls can use the data to improve efficiency and provide a better shopping environment.
Effective Marketing Strategies: The data provided by WiBip enables shopping malls to craft more effective marketing strategies. By understanding customer preferences, behaviors, and shopping trends, malls can tailor their marketing efforts to resonate with their target audience, leading to increased customer engagement and revenue generation.

Sponsored Wi-Fi Access: WiBip offers shopping malls the opportunity to collaborate with retailers and brands by providing sponsored Wi-Fi access to shoppers. Retailers can sponsor the WiFi service, allowing shoppers to access the internet for free while being exposed to the sponsoring brand’s promotions and advertisements on the captive portal.
Advertising Opportunities: The WiBip platform presents advertising spaces on the captive portal, which retailers and brands within the mall can utilize to promote their products and services directly to shoppers. This creates a mutually beneficial relationship, as retailers can gain more visibility and exposure, while the shopping mall generates additional revenue.
Partnerships and Co-Branding: WiBip fosters partnerships and co-branding opportunities between the shopping mall and retailers. By collaborating on Wi-Fi sponsorship or advertising campaigns, both parties can leverage each other’s customer base and create a unified brand experience for shoppers.
Additional Revenue Streams: Retailer collaboration and sponsorships through WiBip can diversify the shopping mall’s revenue streams. By offering advertising opportunities and sponsored Wi-Fi access, malls can generate supplementary income, helping offset operational costs and supporting ongoing improvements to the shopping environment.

Gather feedback from visitors to your venue during their visit or after they exit. Know what they like and pinpoint concerns for improvement.
Run surveys when visitors finish connecting to your WiFi or after they leave. Customize your questionnaire based on their behaviour and demographics.

Build direct relationships with your visitors. Add hundreds of thousands of new opt-ins to your CRM and inform them of new and upcoming events.
Integrate with your corporate data warehouse and CRM systems. Use powerful APIs to connect with any internal database or use pre-existing connectors to Salesforce, Adobe, SAP, Microsoft, IBM and other popular vendor solutions.