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Manifesto Executive Summary Version - Your “Android Moment” for Managed Wi-Fi

Feb 16, 2025

min read

The Ever-Evolving Cybersecurity Landscape

By Magnus Johansson, CEO & Co-Founder, WiBUZ

Preamble: A Gut Check

What if the next 18 months determine whether your MSP thrives—or becomes collateral damage in a vendor cage fight you never saw coming? That’s no exaggeration. The enterprise Wi-Fi ecosystem is a powder keg—incumbent vendors like Ruckus, Meraki, and Aruba clinging to proprietary playbooks while MSPs drown in patchwork solutions, soaring R&D costs, and impossible timelines.

For nearly a decade, WiBUZ worked behind the scenes—powering 10 of the largest U.S. telcos through our vendor-agnostic platform, wibipOS. If you haven’t heard of us, it’s because we operated quietly under a white-label, letting others take credit. But we’re stepping forward with the receipts: We know how to break vendor walls and slash overhead because we’ve done it at scale.

This manifesto calls upon MSPs worldwide to embrace a truly open, vendor-agnostic, API-first path to “good enough” Wi-Fi—where hardware commoditization crushes lock-in, and your MSP reclaims the freedom to innovate without penalty.

"Closed systems die by their own rules. wibipOS unites MSPs, equipment vendors, and solution providers to re-write them – openly, relentlessly, unstoppably."
Magnus Johansson, CEO & Co-Founder, WiBUZ

Core Principle I

Vendor Lock-In Isn’t Just Annoying—It’s Existential

A Maravedis survey of 65 MSP CEOs unmasked what many sense but rarely articulate:

72% feel trapped by a single Wi-Fi vendor’s roadmap
63% burn $250K+ a year on duct-taping multiple platforms
37% can’t find enough skilled staff to manage it all

We say enough. Your brand—not a vendor—should dictate your hardware and software choices. Your best engineers should innovate, not patch siloed systems. With wibipOS, we unify Ruckus, Meraki, Fortinet, or any gear under your brand, no forklift needed.

Why It Matters: You’re no longer stuck in a “my way or the highway” scenario. If wibipOS stops fitting your roadmap, you can exit—zero forced lock-in or forklift meltdown.

Core Principle II:

Wi-Fi Hardware Is “Good Enough”—Performance Isn’t the Problem

Wi-Fi 6, 6E, and now 7 are more than “good enough” for 95% of use cases, from luxury MDUs to low-income housing. The Innovator’s Dilemma tells us once technology meets that “good enough” bar, the main reasons to pay 6× for “premium” gear evaporate, leaving you with vendor FUD.

Why It Matters: The question is no longer about raw performance, but about choice—multi-vendor readiness, no single-vendor roadmap. That’s wibipOS’s sweet spot: letting you pick whichever AP suits each environment without rewriting entire ecosystems.

Core Principle III:

The “Android Moment” for Managed Wi-Fi

Incumbents cling to sustaining innovations, trying to milk their closed licensing. Meanwhile, wibipOS stands for vendor-agnostic OS freedom. We unify any hardware you choose:

BYOTS: Bring Your Own Tech Stack—keep your Ruckus or Meraki if you want.
LiveSDK: Our dev team merges them behind the scenes so your staff can focus on revenue, not debugging APIs.
Membership: A year-long approach with the first 90 days no fee. If we fail to prove ROI, you walk away. Simple.

Why It Matters: Like Android freed smartphones from a single OEM, wibipOS frees your MSP from forced vendor expansions or forklift changes.

Core Principle IV:

An API-First, “CUPS-Like” Architecture

In 3GPP mobile networks, CUPS (Control/User Plane Separation) was game-changing. For Wi-Fi, there’s no official “CUPS,” but wibipOS effectively mimics that separation:

Harmonize Each Vendor API: Ruckus, Meraki, TIP OpenWiFi, etc.—all normalized into one orchestration layer.
Map Advanced Features: Meraki analytics, Ruckus beamforming, or specialized IoT flows appear seamlessly in your multi-tenant console.
Unifying Control Plane: You pick whichever AP suits the site—zero forced brand allegiances.

Why It Matters: This decoupled approach means you’re not rewriting code each time you adopt new firmware or hardware. If one vendor raises prices or disappoints, you pivot with minimal friction.

Core Principle V:

The Flywheel Effect of Co-Opetition

Every new integration or feature built under wibipOS can be reused by others (without revealing your custom branding or specialized flows). This fosters a Builders’ Universe synergy—while each MSP retains its unique customizations.

Case in Point: MsTECH in Jamaica.

Needed 346 schools set up in 90 days or lose EU funding.
wibipOS unified Ruckus + TIP OpenWiFi + Fortinet + custom dashboards.
50% faster deployment, 40% cost savings, now expanding to 700+ schools.
MsTECH soared from local IT shop to nationwide provider, simply by plugging into existing wibipOS modules & adding a few new ones.

Why It Matters: Instead of paying for one-off dev every time, you gain from a shared library of modules that still respects your brand identity.

"The speed of deployment and ability to work with multiple hardware vendors were absolute game-changers for us."
– Julian Edwards, Head of Operations, MsTECH

The government of Jamaica gained a flexible, future-proof network, while MS-TECH catapulted from IT novice to nationwide WiFi provider—all thanks to co-opetition and the flywheel effect of wibipOS.

"NetExperience, a TIP OpenWiFi AP Management and Controller platform, joined the wibipOS universe seamlessly through its API-first approach. The Live SDK Team rapidly unified MsTECH’s tech stack, incl. Ruckus and us, under a Single Pane of Glass."
– Huw Rees, VP of Business Development, NetExperience

Core Principle VI:

LiveSDK & B.Y.O.T.S.—Crushing Complexity

At least 63% of MSPs waste over $250K annually just tying vendor APIs together. Meanwhile, 37% struggle to hire specialized devs. LiveSDK solves both:

We embed an engineering squad with your team to manage behind-the-scenes vendor updates, firmware changes, or new IoT add-ons.
You keep your existing hardware, licensing, or specialized automation—no forklift.
New modules or integrations get shared as generics, but your unique brand and advanced dashboards remain private.

Why It Matters: This approach merges multi-vendor synergy without losing your “secret sauce.”

The Early Accelerator Program (EAP)

One-Year Membership, 90 Days No Fee:

Commit: We unify your environment for a real, production-level challenge, not a half-baked pilot.
First 90 Days: No fees. If we can’t meet the milestones, you walk away.
Seamless Momentum: If we do meet them, you continue for the rest of the year—no re-negotiation.

Benefits:

BYOTS: No forklift changes.
LiveSDK: Embedded dev for advanced features.
Network Effect: Tapping into a co-opetition model.
Zero Lock-In: If we ever fail to deliver, you exit with your hardware & data intact.

Membership Tiers

Flex – For Ruckus MSPs adding an Open WiFi solution, minimal expansions. $10K/month
Fusion – For multi-vendor expansions, moderate dev needs. $30K/month
Omni – For high-volume telcos needing advanced custom features, 24/7 coverage. $75K+/month
Essential (after 12 months) – Maintenance-tier with basic break-fix if you want to scale back dev or plan a slow exit.

Conclusion & Next Steps

Which Side of History Will You Choose? Incumbents rarely volunteer to disrupt themselves. If you’re ready to unify your Wi-Fi stack, break free from single-vendor handcuffs, and scale without forklift changes, wibipOS can help—risk-free for 90 days.

Schedule a Call
Download the KPI Workbook to define your top challenges.
Join the Builders’ Universe and see how co-opetition can slash your overhead.

We look forward to your Android moment. Once you open that door to multi-vendor freedom, there’s no going back.